Cheap Census data, population projections, trip estimates. Planners know numbers. But numbers don't always tell the whole story. Qualitative analysis-which yields data in words and images rather than numbers-is an important tool in any research project.Planners can use field research, photography, focus groups, and content analysis and meta-analysis to develop compelling data for a variety of uses. This book explains how to use and adapt these techniques and how to integrate these methods with more traditional qualitative research.Chapters offer step-by-step guidance to setting up various kinds of quali sale
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